graphic design - illustration
Lucila Loza - 2024
Hello!
A passionate graphic designer and illustrator with a deep love for art in all its forms. My journey in design is driven by a commitment to exploring and experimenting with various styles, always with a focus on creating simple yet vibrant visuals.
Knowledge and experimentation are crucial in the design process, and I constantly seek to refine my skills and expand my creative horizons.
About me
Let’s get in touch!
lozalucila@gmail.com
lucila-loza
Experience
2021
2022
2021
Present
Present
Academic designs
School uniforms, logo, social media, invitation cards
Freelancer illustrator
Comissions and online collaborations
Freelancer designer - student
Technical skills
Digital art
Branding
Social media
Animation
Logo design
Traditional art
UI Design
Social media
Soft Skills
Communication
Focus on detail
Experimentation
Discipline
Teamwork
Creativity
Languages
Spanish
Native
English
C1
Italian
A2
Software
Ethereal
Work samples
Latitud 30
Connect
Illustrations
Design
Social media
Logo design
Ethereal was made as a personal project for an instagram account about tarot and mental help awareness. The goal of the account was to teach others about the multiple uses tarot has aside divinatory ones.
The design was influenced by the symbology presented in the Rider Waite tarot, occultism and femenine design for Gen Z.
The eye in the logo represents intuition, being able to see beyond what’s shown to us. The heart as a pupil is a symbol of compassion and kindness, related to the need of being understanding with one’s self to heal.
Branding
Logo design
“Latitud 30” was an academical project for a fictional company dedicated to tourism. The process included creating the company’s goals, find their buyer persona and stating the company’s needs.
What makes Latitud 30 different from other touristic companies from Argentina was the transparency and freshness of their servicies while keeping a professional look.
The company’s logo is meant to replace both the “d” and “30” off the name, making it quick to recognize.
“Latitud” traslates as latitude, the arrow means movement and the point is a destiny.
Connect is a mental health app that featurs a couple of therapeutic and self-help activities to improve people’s emotional stability.
UI Design
The purpose of the design was to be friendly for all kinds of users, from advanced ones to beginners. Mental health matters and tools should be accesible for everyone.
The logo of the app includes a nerve cell, they play an important role to form connections inside our brains and are deeply connected with the effects of mental health in our bodies. The gradients and very objective elements were created so it’s easier to explore the app.
The features include tools such as: journaling, mood tracking, sleep tracking, personal data, therapy data, common symptoms and breathing exercises.
Digital art
Illustrations
The programs I use for my digital art and commissions include Krita and Photoshop. I have been commissioned to design different characters. My own art often features mythical or ethereal creatures such as angels.
Traditional art
I use multiple mediums to create art, from color pencils and watercolors to oil, acrilycs and pastels. I love mixing them to create different works. Thanks to constantly practicing my skills on art, I’ve participated and won diferent contests and also helped in projects for Youtube, Discord and other online communities.
Thank you!
lozalucila@gmail.com
lucila-loza